ALEXANDRIA, VA (March 11, 2019) – Aéropostale and United Way Worldwide today announced that they will host 30 youth volunteers for an Alternative Spring Break to help rebuild fire-ravaged areas in Southern California. The Aéropostale volunteers will travel to the regions devastated by the Hill and Woolsey Fires in November 2018 and will participate in activities, such as planting community gardens and other efforts to restore properties that were destroyed.
“Alternative Spring Break is one of our most meaningful United Way initiatives, as it harnesses the energy of the next generation of problem solvers and gives them a way to personally impact communities and lives,” said Lisa Bowman, EVP and Chief Marketing Officer for United Way Worldwide. “We are grateful to Aéropostale for their leadership in providing the opportunity for these volunteers to begin what we are confident will be a lifetime of giving back to their communities. We also want to express our appreciation to Airbnb for donating housing for the volunteers as they work on these disaster recovery projects.”
“We are excited to collaborate with United Way to provide Aéropostale customers a chance to give back to those in need through the Alternative Spring Break program, said Natasha Fishman, EVP of Marketing at ABG, the owner of Aeropostale. “Aéropostale takes pride in its core values of teamwork, compassion and respect and an audience that is passionate about supporting those less fortunate. Our partnership with United Way provides an important platform through which Aéropostale customers can support those effected by the deadly fires in Southern California."
Alternative Spring Break, an immersive week of service projects and leadership building, began in 2006 to give students the chance to trade in their beach towels for a tool belt and learn more about the challenges facing the various communities that United Way serves. Since its inception Alternative Spring Break has hosted 5,000 students in 15 communities delivering more than 150,000 hours of volunteer service.
Aéropostale is a specialty retailer of casual apparel and accessories, targeting 16 to 22-year-old young women and men. The brand provides customers with a focused selection of high-quality fashion and fashion basics at compelling values in an innovative and exciting store environment. With 880 locations worldwide, Aéropostale currently operates over 500 stores in the U.S. The brand collaborates with best in class partners who currently operate more than 370 Aéropostale locations in Asia, Europe, the Americas, Mexico, and the Middle East. In 2009, Aéropostale launched its children’s brand, P.S. from Aéropostale, offering trend right apparel and basics for kids ages 4 to 12 years old. Aéropostale and its supporting brands can be found in shop in shops and free-standing locations around the world as well as www.Aeropostale.com. For more brand updates follow @Aeropostale on social media.
About United Way
United Way fights for the health, education and financial stability of every person in every community. Supported by 2.9 million volunteers, 8.3 million donors worldwide and $4.6 billion raised every year, United Way is the world’s largest privately-funded nonprofit. We’re engaged in nearly 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit UnitedWay.org. Follow us on Twitter: @UnitedWay and #LiveUnited.
Southerlyn Reisig, Director of Public Relations
United Way Worldwide
Tel. 1.703.836.7100 ext.321